Written by: Nick Hantge

If you have not heard of LinkedIn, you might want to check out my previous post about the basics of this social networking site before reading this.  [Click Here]

LinkedIn is one of the social networking sites that are growing popularity in the business world. Although it is not as "fun" as some of the other networking sites such as Facebook or Twitter, LinkedIn is becoming a necessity. I've even noticed seniors in college starting to create a page in hopes to open a door into the business world through a friend or relative.

When creating and updating your profile, you need to keep in mind that your LinkedIn page is really a website. Google will still index (scan) your page for content and links pointing to and from just like every other site on the web. This is where we can take advantage of the huge page rank LinkedIn has already established.

Think about a keyword or keyword phrase you would like Internet searches to find you under. Maybe you are an attorney in Phoenix who specializes in traffic law so it would be beneficial to have searchers find your page when they type in "Phoenix DUI attorney". If this is the case, you are going to want to have that keyword phrase highly on your LinkedIn page several times. You can do this under summary, specialties, daily posts, location, job title and so on. When people recommend you on LinkedIn, they will publish to your site. Make sure they use some of the keywords you are going for as well!

Another optimization strategy is changing the "public profile" for your page. Changing your public profile will allow you to edit the URL of your page. In the case of the Phoenix attorney, you would want to change the URL to linkedin.com/phoenixduiattorney to help pull your page up on the search engines.

The number of "connections" you have on LinkedIn can also help with optimizing your LinkedIn page. The more contacts you have simply means the more people you are able to reach out to which ultimately converts to viewers of your page. The whole purpose of LinkedIn was to create a networking site amongst business professionals to reach out to others.
Hopefully with these tips will help you in the search engines and come in contact with more prospective customers. Remember to change the keep in mind the keyword phrase you are going for as well the public profile URL.

If you would like more help on how to optimize your LinkedIn page, I would be happy to personally help you. Send an email to This e-mail address is being protected from spambots, you need JavaScript enabled to view it or check out our website: Denver SEO for more optimization tips.